Tuesday, March 19, 2019

Assignment 20A: Growing Your Social Capital


Domain Expert in Industry 

  • Martin Schaffel is founder of AVI-SPL, a company now worth over millions of dollars. He is now a professor at UF and teaches Entrepreneurship. As a student in his class, I was able to reach out and gain information from him.
  • Mr. Schaffel successfully sold projectors, and did this by targeting his consumer and selling them the product. 
  • He is able to help me throughout this process by telling me through his experience what actions he took that were and were not successful. 


Expert on Market

  • Pablo is founder of the company Rootex, a local marketing agency. I met him at Startup Showcase in the Fall of 2018, and am now his social media intern.
  • He has successful been able to target certain segments of a market through various social media analytics. 
  • He will be able to assist me in reaching out to my intended customers, and receiving feedback to perfect my product. 


Supplier to Industry 

  • Isaac is found of Imprint Genius, a local custom advertising firm that makes and order custom items such as T-shirts and phone chargers. Through a networking event of entrepreneurs, I was able to meet him and get to know the business. 
  • He successful runs his own company with some friends, and is constantly producing new merchandise items.  
  • By connections he has with a Chinese factory, he would be able to assist me in a prototype, and eventually full scale production of my product. 
Reflect
This is an extremely insightful experience, because you not only build relationships with other people, but get connected to an even greater network through their friends. You are able to acquire so much advice based off of experience, which is essential to anyone starting a business for the first time. 



3 comments:

  1. Perla, I think you found many people that are connected in some way to the industry you are aiming for. They all seem like they could be great resources to have in the future if you decide to pursue this business idea. You were able to successfully find people in each category that is involved in this type of business, which is what the point of this assignment was.

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  2. Hi Perla! You did an amazing job finding individuals that would make a great addition to your team for your potential business idea. I think they fit in very well with what you're trying to accomplish. I'm glad that you were able to get so much out of this experience. They all seem very educated and experienced in the field in which you're trying to get into. Great post!

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  3. Hey Perla, great job on this. I think you found the perfect people to help you in your business venture. All of the people that you interviewed seem to have become very successful in their own individual ways. I think that the connection you now have to a Chinese supplier is a huge advantage. It is really hard to find a quality supplier in China, so I believe that this connection is super important and helpful.

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