Assignment 21A: Reading Reflection No.2

Innovation and Entrepreneurship by Peter Drucker

1) What was the general theme or argument of the book?

The general theme of the book was assessing how entrepreneurs have been doing in the US over the past few years, and then dissecting what is was that made them successful. The book focuses in on the success principles and themes of their success, and leaves it to society to apply it into their own business ventures.

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

I connected mainly with Drucker's definition of innovation, as it paralleled what we learned in class. He explains how innovation comes from a change that occurs, and an entrepreneur exploiting this change and creating something. This fills a need in the market, and is something that would benefit consumers, and thus a business is created.

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

It would be to find major changes that have occurred in our society in the past century, and then finding areas to exploit in these times of change. Then, students can list possible solution they would have in response to these areas of change. 

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

My biggest surprise was how entrepreneurs were still able to foster innovation during what seemed like stagnant times in the US. Even while the US was at war, there were still businesses up and running that were successful despite the odds.