Friday, March 15, 2019

Assignment 18A: Create a Customer Avatar

Photo
As shown in this photo, the potential customer is working on their laptop with their earbuds. They are busy at work, and like to be efficient. The man in this photo also represents someone in their 20s, which is my target segment.


Customer Avatar

  • Hobbies would include using laptop and phones to watch YouTube, listen to music, and listen to Podcasts. 
  • Many customers can be found binge watching their favorite shows on Netflix, Hulu, or other streaming websites. 
  • Family life can be situational, however majority probably do not have children and spend more time by themselves. 
  • Age is late teens and 20s. 
  • They are the typical individual you see on the sidewalk plugged into their device listening to whatever it is of their interest. 

Questions
  • Like the avatar, I can be found with earbuds, typically listening to audios on my way to my class. I do not think this is a coincidence, because I would fall into the same segment market as my avatar. 

3 comments:

  1. Perla, I think you did a great job describing your customer avatar. I think you have a good vision of what your potential customer will look like and also how they will act. I also like how you put in the ages of your customer avatar. It seemed like it was easy for you to relate to your customer because you are similar to them in many ways.

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  2. Hey Perla,
    You did a great job describing your customer avatar in detail and also did a great job organizing those ideas in your post. It made the information really easy to understand. The target audience is clearly defined, and I can definitely see people who fall into that audience around campus everyday. I like how your audience has such a broad scope, but is also very specific.

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  3. Hi Perla! Your customer avatar was great and very detailed, I feel like it made this person come to life, in a way. I like how you were able to relate to this avatar in certain aspects and it really made your idea in your elevator pitch more real. I can now picture your potential market and this would definitely make it easier for you to sell to that market of people since you're already able to relate to them. Great job!

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