Who: To my surprise, I found that people that wore wire earbuds to the gym actually did not mind them. I spoke with two interviewees, both of which explained a similar situation. They usually untangle their earbuds once in the morning, and they are set for the day. And at the gym, they do not mind the wires dangling around as they run on the treadmill. So it seems as though the category for the gym do not have this issue.
What: One interviewee brought up a point that I also thought of when initially conceptualizing this opportunity. There are earbuds on the market that do not have wires, and thus wouldn't even need my product.
Why: The issue of earbuds getting tangled is still the same issue. My throwing them in bags or pockets, they just naturally get caught within itself.
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Inside the Boundary
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Outside the Boundary
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Who
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College students using earbuds to connect to their laptop
College students that use earbuds to connect to their phone and do not have Airpods
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People with Airpods
People that do not mind taking a few seconds to unravel their earbuds
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What
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To save some time and frustration
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Some elaborate device for earbuds
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Why
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Design of earbuds will probably not change, so there needs to be a solution
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The point you brought up about some headphones now no longer having wires was so interesting because it also didn't come to my mind at first since I don't have those. Something that might become an issue though, is that since some people are already buying wireless headphones, as time goes by, more and more people will purchase those and your product may not be successful.
ReplyDeletePerla,
ReplyDeleteI thought your overall layout was very neat and organized, which made this a lot easier to read. Your product concept is clear and your boundaries are outlined very well. I think your product would be very useful to all those people out there that haven't yet converted to the wireless earbuds. I'm glad that your interviews helped you find people that are outside of your market